rumaysas media

  1)  Advertising and Marketing: Key conventions 2)  Gender stereotypes in advertising   3)  Advertising CSP 1: OMO print advert   4)  Advertising CSP 2: Audrey Hepburn Galaxy advert 5)  Media assessment 2 learner response 6)  Advertising CSP 3: Represent NHS Blood campaign  

1) What is an advertising campaign? An advertising campaign is a series of ads and activities designed to promote a product, service, or idea to a group of people. 2) What is the objective of the NHS Represent campaign?  The goal of the NHS Represent campaign is to encourage young people to get involved and show their support for the NHS, by sharing their stories and experiences.   3) What does this advert want people to do once they've seen it (the 'call to action')?   The advert wants people to join in and show their support for the NHS by sharing their own stories or experiences. 4) Why is the advert called 'Represent'?  The advert is called "Represent" because it encourages people, especially young ones, to stand up for and show pride in the NHS. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell t...

   1) What year was the advert produced? -1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. - In the 1950s, women in ads were shown as homemakers, focused on family, cleaning, and looking pretty to please their husbands. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? -The message "OMO makes whites bright" and the bold, simple text make it clear that the product will make clothes super clean and bright, making it seem like a must-have for getting the best results. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? -In the ad, the woman is dressed in a neat, tidy outfit with natural makeup showing that she's expected to look perfect and focus on household...

  1) What  key conventions  of TV advertising can you find in the Galaxy advert? Sound- music soundtrack from 90s Camera-closeup on chocolate   2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. That its luxury and better than the rest e.g. saying the other chocolate brands are basic   3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was a famous British actress  and Galaxy picked her for the ad because of her beauty which matched the brand's vibe.   4) What is intertextuality? Intertextuality is when writing or art draws inspiration from other works,  directly or indirectly. 5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? The advert suggests Audrey Hepburn films like...

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: fair assessment overall ,Rumaysa you are attempting to apply denotation SL connotation throughout. Some description of why children are used in advertising. EBI: Not enough specific media terminology used in places (e.g. media codes/ also further detail needed for Q?) 2) Read  the mark scheme for this assessment   carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question: Q1 : 1 Q2 :1 Q3 :4 Q4 :2 Q5 :3 Q6 :3 Where you didn't achieve full marks, write  WHY  you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you  got any  media terminology  wrong in the assessment you can make a note of it here. I should've added more media terminology vertical integration  3) Look specifically at...

  What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.   Perfect Housewife : Women were always shown cleaning, cooking, and taking care of the house. Submissive : Women were shown as following their husbands' lead, always doing what men wanted. Beauty Obsessed : Ads made it seem like women’s worth was all about their looks, pushing beauty products. Nurturing : Women were often shown as moms or caregivers, focusing on taking care of others. Weak and Passive : Women were often shown as delicate, emotional, and needing protection from men. Domestic Queen : Women were expected to be perfect at household chores, making the home beautiful. For Women Only : Products like cleaning supplies were aimed only at women, reinforcing the idea they belonged in the home. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. Perfect Body : Ads often show women with slim, flawless bodies, like in Victoria's Secret a...

  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Print adverts use conventions like catchy headlines, joyful imagery, and branding to convey key messages. In a Maltesers ad, fun colors, happy people, and a playful slogan emphasize that the product is light-hearted, enjoyable, and perfect for sharing moments of happiness. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed  above?  Skittles' unique selling point is its bright, fruity flavors in colorful candy, with ads using humor and quirky visuals to make it fun and appealing. 1) An advert with a clear brand identity  Coca-Cola "Share a Coke" campaign, which uses its signature red color, simp...