galaxy advert csp

 1) What key conventions of TV advertising can you find in the Galaxy advert?

Sound- music soundtrack from 90s Camera-closeup on chocolate

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

That its luxury and better than the rest e.g. saying the other chocolate brands are basic

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

Audrey Hepburn was a famous British actress  and Galaxy picked her for the ad because of her beauty which matched the brand's vibe.

4) What is intertextuality?

Intertextuality is when writing or art draws inspiration from other works,  directly or indirectly.


5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

The advert suggests Audrey Hepburn films like Breakfast at Tiffany's  using her outfits, good lighting, simple props, and a glamorous setting to recreate the timeless feel of those movies.


6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

In the advert, Audrey Hepburn takes on the role of the "heroine," as she’s the main focus, and the "helper," since her style and elegance inspire and guide the viewer, but there’s no clear villain.


7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

The advert starts with a calm, stylish scene (the first balance), then shows Audrey Hepburn’s charm and elegance taking over (a bit of change), and finally, it ends with everything back to normal, highlighting her iconic, timeless appeal (restoring the balance).


8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

The advert shows Audrey Hepburn as the perfect, timeless icon of style, making her seem almost unreachable, like someone everyone looks up to for inspiration.


9) What representations of gender can you find in this advert?

The advert shows women as  strong, focusing on Audrey Hepburn's confidence, while there’s no real focus on men, giving the impression that women can be independent and powerful on their own.

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

At the end of the advert, instead of just showing Audrey Hepburn as a delicate, traditional figure, it shows her being more independent and in control, challenging the old idea of women being just passive or dependent

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