OMO

  1) What year was the advert produced?

-1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

-In the 1950s, women in ads were shown as homemakers, focused on family, cleaning, and looking pretty to please their husbands.


3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

-The message "OMO makes whites bright" and the bold, simple text make it clear that the product will make clothes super clean and bright, making it seem like a must-have for getting the best results.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

-In the ad, the woman is dressed in a neat, tidy outfit with natural makeup showing that she's expected to look perfect and focus on household tasks like laundry.

5) Why is a picture of the product added to the bottom right of the advert?

-to show what their selling 

6) What are the connotations of the chosen colours in this advert - red, white and blue?

-UNION JACK/UNITED KINGDOM FLAG

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

"OMO makes white bright" is catchy and promises clean, bright clothes


8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

The OMO advert shows women as homemakers, focusing on laundry, which shows the stereotype that cleaning is a woman’s job.


9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

The producers wanted the audience in 1955 to think OMO was the best soap for women to keep their family’s clothes bright and clean.


10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

A modern audience might see the advert as outdated and sexist for assuming that only women do laundry and should care about keeping clothes bright.

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