Advertising and Marketing: Key conventions

 1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

Print adverts use conventions like catchy headlines, joyful imagery, and branding to convey key messages. In a Maltesers ad, fun colors, happy people, and a playful slogan emphasize that the product is light-hearted, enjoyable, and perfect for sharing moments of happiness.

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? 

Skittles' unique selling point is its bright, fruity flavors in colorful candy, with ads using humor and quirky visuals to make it fun and appealing.

1) An advert with a clear brand identity

 Coca-Cola "Share a Coke" campaign, which uses its signature red color, simple logo, and message of happiness to make the ad easily recognizable.

2) An advert that uses shock tactics or a controversial idea

 "Bodyform" campaign, which showed a more direct and honest portrayal of menstruation to challenge taboos and get people talking.

3) An advert that creates a a strong emotional connection to the audience

An example of an advert that creates a strong emotional connection is the 2015 John Lewis Christmas advert, which tells a story about a young girl and her bond with a snowman, feelings of warmth, love, and the holiday spirit.