advertissing index

 1) Advertising and Marketing: Key conventions


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music CSP

  1) What are the key conventions of music video?  movement  camerawork performance narrative visual effect promoting device editing and sound mise en scne 2) What is intertextuality? Intertextuality is when one piece of writing or art refers to or is influenced by another, creating connections between them. 3) When did music videos first become a major part of the music industry? Music videos became a big part of the music industry in the early 1980s, especially after the launch of MTV in 1981. 4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s? MTV, Music videos were important in the 80s and 90s because they helped artists reach more fans, made their songs more popular, and gave people a fun way to see their favorite stars. 5) How are music videos distributed and watched in the digital age? In the digital age, music videos are mostly shared and watched online through platforms like YouTube, social media...
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TATLER

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2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tattler reader? - the average age is 29 -the gender is 73 percent female  Average HHI £261,572 Average HHI £247,168  this suggest that  the people reading it are female and it may be targeted to the female audience and its mostly people from the upper class reading it  3) Look at  page 6 . What do Tattler readers think about fashion? How much do they spend? most of the percentage of people like and agree with the fashion and they spend  £843 million which shows they like the fashion 4) Go to  page 10 . What are the special editions of Tattler that run throughout the year? What does this suggest about the Tattler audience? What about the...
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Advertising and Marketing: Key conventions

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  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Print adverts use conventions like catchy headlines, joyful imagery, and branding to convey key messages. In a Maltesers ad, fun colors, happy people, and a playful slogan emphasize that the product is light-hearted, enjoyable, and perfect for sharing moments of happiness. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed  above?  Skittles' unique selling point is its bright, fruity flavors in colorful candy, with ads using humor and quirky visuals to make it fun and appealing. 1) An advert with a clear brand identity  Coca-Cola "Share a Coke" campaign, which uses its signature red color, simp...
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