reception theory blog task

 1) What is the preferred reading of a media text?

when the producer picks and chooses how they want their audience to view the media text. 


2) What is the oppositional reading of a media text
 the viewer completely rejects the intended message and instead proposes a new, resistant reading.

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?
they may think that teenagers are evil and don't care but also may believe they are vulnerable.

4) Why might young people reject this reading and construct an oppositional reading of the trailer?
young people will think that a old am can not do that in real life 

How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?
people will respond to teenager's in the film by maybe thinking that they are violent and aggressive.

 Why might young people reject this reading and construct an oppositional reading of the trailer?
 young people may reject this as at the end the young person was vulnerable.

 negotiated and oppositional readings
an analysis of the McDonalds advert is that they added an explanation of the burger and how it tastes they pictured the burger as mouth watering. they might recognize that the Big Mac is tasty and enjoyable, they could be aware of the ingredients, like high calories or fats. These viewers  enjoy the Big Mac sometimes but feel it should be consumed in moderation. They might appreciate the ad’s message but also see it with a more balanced view, understanding that fast food is not always the healthiest diet .A reading might accept the convenience of McDonald’s while also understanding the criticisms surrounding fast food, such as concerns about nutrition,, or environmental sustainability. This audience may understand the appeal of the ad but feel ambivalent about its underlying messages. The opposite reading rejects the ad's constructs, with viewers critical of the brand’s promotion of unhealthy food choices, its impact on public health, or its environmental footprint. These viewers challenge the ad's narrative, seeing it as an attempt to mask the negative consequences of McDonald's business practices and products.

Comments

Post a Comment

Popular posts from this blog

denotation and connotation

Image
  Denotation & Connotation blog tasks: advert analysis Create a  new  blogpost in your GCSE Media blog called ' Denotation and connotation '. 1) Write an analysis of the  WaterAid advert above  using denotation, connotation and analysis. What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert? DENOTATION- this printed water aid advertisement, a young boy(symbolic codes). dry, deserted background (technical code) the boy has sad facial expressions(symbolic). his clothes are dirty and old.(symbolic) the house in the background looks small and old(technical code) CONATATION- the image is deliberately  an extreme closeup of the boy to create a more intense atmosphere. they presented him as sad to make the audience feel sorry for the boy and make the audience donate money in sympathy to the boy. this brand intestinally dressed the boy in these clothes ...
Read more

Industries: Ownership and control

  1) What is a  conglomerate  in the media industries? a company that owns numerous companies involved in mass media enterprises, such as music, television, radio, publishing, motion pictures, video games, amusement park, or the Internet . 2) What is a  subsidiary ?   a company that belongs to another company, which is usually referred to as the parent company or holding company .   3) What are the benefits for media companies of  vertical integration ?   maximise profits and ensure a return on investment by controlling the entire process . 4) What are the benefits for media companies of  horizontal integration ?     allows companies to gain market share and market power, eliminate their competition, acquire new products and services, a larger customer base, and increase their revenue . 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. The Walt Disney Compa...
Read more

Film Industry: Marvel Cinematic Universe blog tasks

  1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 films 2) How much money have the MCU films made in total according to this article?   in 2023  MCU has increased  $30 billion at the  box office. 3) Why did Marvel create the Avengers films? Marvel created the Avengers films to bring together characters and storylines from its individual superhero movies. The goal was to maximize on the growing popularity of the MCU and create a grand, shared narrative that would reach out to audiences. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films The rights to Spider-Man are owned by Sony Pictures , 5) Which company owns the rights to the Fantastic Four and the X-Men? The rights to the Fantastic Four and the X-Men characters were owned by 20th Century Fox .   6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service...
Read more