OSP: Introduction to influencers

 1) What years did YouTube, Twitter and Instagram launch?

YouTube launched in 2005,twitter in 2006,instagram in 2010

2) What is the definition of an influencer?
person who has the power to sway the decision of others

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.
Selena Gomez,416 million followers  luxury labels like Coach (earning around $10 million) and sportswear Puma (a two-year deal reportedly worth $30 million).

4) How big is the influencer industry according to the article?
 with figures for the global influencer marketing platform market reaching approximately $32.55 billion in 2025.

5) What are the problems associated with being an influencer?
loss of privacy, financial instability

6) Why is it suggested that audiences actually like being sold products by influencers?
they form personal relationships, which makes recommendations more authentic

7) What representation of beauty is often found on Instagram or other influencer sites?
Aesthetic "sameness
8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?
 They can spread misinformation, encourage excessive shopping, and make people feel insecure about their lives and bodies.

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