Industries: Ownership and control
1) What is a conglomerate in the media industries? a company that owns numerous companies involved in mass media enterprises, such as music, television, radio, publishing, motion pictures, video games, amusement park, or the Internet . 2) What is a subsidiary ? a company that belongs to another company, which is usually referred to as the parent company or holding company . 3) What are the benefits for media companies of vertical integration ? maximise profits and ensure a return on investment by controlling the entire process . 4) What are the benefits for media companies of horizontal integration ? allows companies to gain market share and market power, eliminate their competition, acquire new products and services, a larger customer base, and increase their revenue . 5) Give three examples of media companies or brands that have used synergy to maximise their profits. The Walt Disney Compa...