audience demographics and psychographics

 1) What information do media companies use to create a demographic profile of their audience?

age, gender ,income, education and occupation.

Why are media companies and advertisers increasingly using audience profiling and not just demographics?

makes it easier to reach your target customer.

 What are the seven different Ptychographic groups? 

the aspirer, the explorer, the reformer , the mainstreamer, the struggler , the resigned, the succeeder 

Write a brief summary of what each Psychographic group is seeking or motivated by.

  • innovators Motivated by creativity and new experiences, they seek novelty, cutting-edge products, and the latest trends.

  • Thinkers: Values knowledge and practicality; they are motivated by rational decision-making, information, and quality products.

  • Achievers: Focused on success and accomplishment, they seek recognition, status, and products that enhance their lifestyle and image.

  • Experiencers: Driven by excitement and variety, they look for adventure, unique experiences, and products that reflect their dynamic lifestyles.

  • Believers: Grounded by strong principles and values, they are motivated by tradition and seek products that align with their beliefs and lifestyle.

  • Strivers: Ambitious and status-conscious, they seek acceptance, peer recognition, and products that enhance their social image.

  • Makers: Practical and resourceful, they value hands-on experiences and seek functional products that offer value and utility.

  • i think i belong to thinkers becuase i enjoy have quality products



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