Posts

OSP: Language and Representation Blog Tasks

  Language 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Marcus Rashford Website Conventions   Kim Kardashian Website Conventions Focus on social activism & personal projects:  The site highlights his campaigns against child food poverty and his book club. Focus on business ventures & lifestyle:  The site primarily links to her brands (e.g., SKIMS, SKKN) and media projects. Formal tone and minimalist layout:  The website uses a formal mode of address and clean design to project a professional image. Curated, aspirational aesthetic:  The site features  images and content to maintain a high-fashion brand image. Career navigation:  Includes specific sections for his football career and achievements. Media and appearance focus:  Content often relates to fashion, beauty, and public appearances...

OSP: Introduction to influencers

  1) What years did YouTube, Twitter and Instagram launch? YouTube launched in 2005,twitter in 2006,instagram in 2010 2) What is the definition of an influencer? person who has the power to sway the decision of others 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Selena Gomez,416 million followers    luxury labels like Coach (earning around $10 million) and sportswear Puma (a two-year deal reportedly worth $30 million). 4) How big is the influencer industry according to the article?  with figures for the global influencer marketing platform market reaching approximately $32.55 billion in 2025. 5) What are the problems associated with being an influencer? loss of privacy, financial instability 6) Why is it suggested that audiences actually like being sold products by influencers? they form personal relationships, which makes recommendations more authenti...

Television: His Dark Materials - Language and Representation

  His Dark Materials: Language and Representation blog tasks Create a new blogpost called 'His Dark Materials: Language and Representation blog tasks' and work through the following tasks: Language and close-textual analysis 1) Write an analysis of the episode - using  your notes from the screening in class .  Make specific, detailed reference to moments in the text using media terminology (e.g. media language - camera shots and movement, editing, diegetic/non-diegetic sound, mise-en-scene etc.) You can currently  watch His Dark Materials on BBC iPlayer here . Camerawork, editing and sound:  Mise-en-scene: Narrative and genre:  You can  access our notes from the close-textual analysis in a previous class here  - you'll need your Greenford Google login to open this. 2) How does His Dark Materials fit the conventions of the  fantasy TV genre ? there is a deamon amd different worlds 3)  Applying Propp's character theory, what  characte...

kiss fm

  1) Read page 2. What is KISS FM's mission?  engage younger audiences 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too.  the target audience may be young people but people of all ages could watch it  15–34 age group  3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?   a multi-platform approach, broadcasting across various digital channels 4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?   5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand?  6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer. 7) Now think about the...

Statement of intent feedback and redraft

    Link to brief: 3 Use of media terminology (language/representation/theory): 2   Comments for AQA: The candidate can demonstrate how their product will be able to target an audience using media language such as the use of themes of bullying and young people struggling through this music video There are some references to how young people would be represented and this a typical stereotype that this candidate would like to reinforce   Next steps: More focus on the demographics and psychographics that the characters and audience would relate to through your music video production. Also consider who will play the role of the girl(s) and why did you choose these in particular? What locations are you choosing to film in and why? Not enough focus on any theories e.g. Propp, Todorov or Blumler and Katz – include these in relation to your production   I have chosen the song "moon river" by frank ocean for my music video. Moon river was released in 2018 and follows the...

Paper 1 baseline assessment learner response

  Year 11 Paper 1 assessment: Learner Response Create a blogpost called ' Paper 1 baseline assessment learner response '. 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). knowledge of csps ensure you are writing enough for each question more examples to support your response 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. appear to the audience include media codes talk about setting 3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main  narrative theories  and how we can link them to the Galaxy advert CSP.  Propp's character theory's Audrey Hepburn the princess  Propp's equilibrium  disequilibrium problem 4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify  thr...

Preliminary exercise feedback and learner response

  1) Type up your teacher's feedback  in full . If you've received your feedback via email, you can simply cut and paste it from the email into your blog. WWW:  Attempted to write a statement of intent about the preliminary exercise 2) Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write  two  WWW bullet points (What Went Well) and  two  Next Step bullet points for your preliminary exercise.  1. Complete coursework to a high standard 2. Meet deadlines by being organised and proactive – take your videos and plan your production 3) What have you  learned  from the preliminary exercise that will help you in the actual coursework project? List  three  things you have learned or will do differently as a result of this exercise. You may want to comment on organisation, actors, filming, editing or something else entirely but be  specific . I have learnt that i need to ...