arctic monkeys

1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band

The Arctic Monkeys' audience is mostly made up of young people, especially teens and adults who love indie rock, with many discovering the band through social media, word of mouth, or hearing their hits on the radio..

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

The music video for "I Bet You Look Good On The Dancefloor" gives viewers a raw, energetic vibe with fast-paced shots of the band playing live, making fans feel the excitement and energy of a wild night out.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

The moment where the crowd goes wild during the guitar riff, the close-up of Alex Turner’s intense performance, and the fast-paced shots of the band in a messy, crowded club all highlight the band’s raw energy, connect with fans’ love for live music, and show the chaos of being young and carefree.

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

Back in 2005, fans played a huge part in making Arctic Monkeys famous by sharing their music on social media, posting their songs on forums, and spreading the word, which helped the band go viral before they even had a big record deal.

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

Arctic Monkeys want fans to see them as cool, authentic, and down-to-earth, so the video makes them feel like they’re part of the excitement, with a bit of rebellion and fun, while also showing the band's connection to their fans through raw, live energy.

Industries

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

The Arctic Monkeys first got noticed by sharing their early songs online, especially through social media and fan-uploaded demos, which quickly spread and helped them build a huge following even before they had a record deal.

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

P2P file sharing and MySpace were unexpected for Arctic Monkeys' early success because, at the time, most bands relied on traditional record deals and radio, but the band got popular by fans sharing their music online for free, completely skipping those steps.

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

While Arctic Monkeys became famous mostly through fans sharing their music online and building buzz from the ground up, BLACKPINK was formed by a big K-pop label, trained for years, and then launched with massive promotion, making them famous through TV appearances and global marketing.

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

Arctic Monkeys signed to Domino Records and sold over 360,000 copies of their debut album, choosing an independent label for more creative control and authenticity.

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?

The internet has mostly been a positive development for record companies and artists because it allows them to reach a global audience easily and for free, but it’s also made it harder to make money from music since people can share or stream songs without buying them.