osp Rashford and Kardashian audience and industries

 audience

1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics.

 demographis mr: mostly teenagers and young adults , fans of football,more likely male,

physcographics; interested in sports and fitness,care about social issues

kim k demographics: young adults women,interested in fashion and beauty,active on social media

phscographics; interested in glamorous lifestyle , enjoys keeping up with trends,values apperance 


2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?

he shares personal life,responds to comments and engages with his fans,extends his brand beyond football and balances brands and football

3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have? 

instagram engagemnt issomething taht shows how actively an accounts followers interact with its content 

mr is 16 to 18 million followers

kim is 360 plus million 


5) What audience pleasures are provided by Marcus Rashford's online presence? What about Kim Kardashian? Try and apply Blumler and Katz's Uses and Gratifications theory here. 
personal identity , info, entertainment, mr has a working class background  he also gives info about charitys 
kim explores beauty and wealth, celebs inspire her lifestyle and gain beauty tips 

6) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford and Kim Kardashian's online presence be?

  • Preferred reading (people who support Rashford/Kardashian): 
  • Oppositional reading (people who criticise Rashford/Kardashian): 

  • Preferred reading (people who support Rashford / Kardashian):

    • Marcus Rashford: Seen as a positive role model who uses his fame responsibly to fight child poverty and promote education. His online presence is viewed as genuine, caring, and socially impactful.

    • Kim Kardashian: Viewed as a smart businesswoman and influencer who has built a powerful brand, promotes body confidence, and uses her platform for causes like criminal justice reform.

    Oppositional reading (people who criticise Rashford / Kardashian):

    • Marcus Rashford: Seen as overstepping his role as a footballer, with critics arguing he should focus on sport rather than politics or social issues. Some view his activism as performative.

    • Kim Kardashian: Seen as promoting materialism and unrealistic beauty standards, with critics believing her activism is superficial and mainly used to protect or enhance her brand.


Comments

Post a Comment

Popular posts from this blog

music CSP

  1) What are the key conventions of music video?  movement  camerawork performance narrative visual effect promoting device editing and sound mise en scne 2) What is intertextuality? Intertextuality is when one piece of writing or art refers to or is influenced by another, creating connections between them. 3) When did music videos first become a major part of the music industry? Music videos became a big part of the music industry in the early 1980s, especially after the launch of MTV in 1981. 4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s? MTV, Music videos were important in the 80s and 90s because they helped artists reach more fans, made their songs more popular, and gave people a fun way to see their favorite stars. 5) How are music videos distributed and watched in the digital age? In the digital age, music videos are mostly shared and watched online through platforms like YouTube, social media...
Read more

TATLER

Image
2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tattler reader? - the average age is 29 -the gender is 73 percent female  Average HHI £261,572 Average HHI £247,168  this suggest that  the people reading it are female and it may be targeted to the female audience and its mostly people from the upper class reading it  3) Look at  page 6 . What do Tattler readers think about fashion? How much do they spend? most of the percentage of people like and agree with the fashion and they spend  £843 million which shows they like the fashion 4) Go to  page 10 . What are the special editions of Tattler that run throughout the year? What does this suggest about the Tattler audience? What about the...
Read more