osp rashford and kardashian

 audience

1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics.

 demographis mr: mostly teenagers and young adults , fans of football,more likely male,

physcographics; interested in sports and fitness,care about social issues

kim k demographics: young adults women,interested in fashion and beauty,active on social media

phscographics; interested in glamorous lifestyle , enjoys keeping up with trends,values apperance 


2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?

he shares personal life,responds to comments and engages with his fans,extends his brand beyond football and balances brands and football

3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have? 

instagram engagemnt issomething taht shows how actively an accounts followers interact with its content 

mr is 16 to 18 million followers

kim is 360 plus million 

4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link three posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Brand promotion (e.g. selling a product).

5) What audience pleasures are provided by Marcus Rashford's online presence? What about Kim Kardashian? Try and apply Blumler and Katz's Uses and Gratifications theory here. 
personal identity , info, entertainment, mr has a working class background  he also gives info about charitys 
kim explores beauty and wealth, celebs inspire her lifestyle and gain beauty tips 

6) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford and Kim Kardashian's online presence be?

  • Preferred reading (people who support Rashford/Kardashian): 
  • Oppositional reading (people who criticise Rashford/Kardashian): 


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