kiss fm

 1) Read page 2. What is KISS FM's mission? engage younger audiences


2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too. the target audience may be young people but people of all ages could watch it 15–34 age group 

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? a multi-platform approach, broadcasting across various digital channels

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  KISS Fresh plays current chart hits, new pop, dance, and electronic music, targeting a younger audience who want the latest tracks.
KISSTORY focuses on classic hits and older dance, R&B, and pop music, appealing to listeners who enjoy music from the 1990s and 2000s.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 
Social media interaction – Following and commenting on KISS’s accounts on platforms like Instagram, Twitter, and TikTok.

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.
Listeners to the KISS Breakfast show can be both active and passive. Many just listen (passive), but others interact through requests, shout-outs, social media, and competitions (active). Because the show encourages participation, much of the audience is likely active.

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.
Entertainment – Upbeat music, jokes, and lively banter make the show fun and enjoyable.
Personal Identity – Listeners can connect with the presenters and music, reflecting their tastes and lifestyle.
Integration and Social Interaction – The show encourages sharing experiences, chatting on social media, and taking part in contests.

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?
Since the 1960s, audiences have shifted from passive listening to active, on-demand music consumption. They now choose what and when to listen, access content on multiple devices, interact with stations and artists online, and enjoy a wider variety of music.

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?
The KISS FM Breakfast show is more interactive, fast-paced, and digitally accessible than Tony Blackburn’s 1967 Radio 1 show. It plays current dance and urban hits, encourages social media interaction, and reaches a diverse, connected audience, while Radio 1 was simpler, less interactive, and only on AM/FM radio.


Industry

1) When did KISS FM first launch and what type of station was it then? 
october 1985
2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

3) How does KISS FM make money? 

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

5) How is KISS FM regulated and what can happen if they break the rules?

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