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I, Daniel Blake

  1) What is independent cinema and how is it different to Hollywood blockbusters?   Independent cinema is movies made outside big studios with smaller budgets and more creative freedom, while Hollywood blockbusters have huge budgets and focus on making lots of money with broad appeal. 2) What is I, Daniel Blake about? I , Daniel Blake is about a guy trying to deal with the UK’s welfare system after being turned down for disability benefits, showing how tough and unfair it can be                                                                           3) Who directed I, Daniel Blake and why is this important?   I, Daniel Blake was directed by Ken Loach, who’s known for making movies that focus on real-life issues and the struggles of everyday people. 4) How was I, Daniel Blake prom...
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reception theory blog task

 1 ) What is the preferred reading of a media text? when the producer picks and chooses how they want their audience to view the media text .  2) What is the oppositional reading of a media text   the viewer completely rejects the intended message and instead proposes a new, resistant reading . 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? they may think that teenagers are evil and don't care but also may believe they are vulnerable. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? young people will think that a old am can not do that in real life  How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? people will respond to teenager's in the film by maybe thinking that they are violent and aggressive.   Why might young people reject this reading and construct an oppositional reading of the trailer? ...
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Advertising and Marketing: Key conventions

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  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Print adverts use conventions like catchy headlines, joyful imagery, and branding to convey key messages. In a Maltesers ad, fun colors, happy people, and a playful slogan emphasize that the product is light-hearted, enjoyable, and perfect for sharing moments of happiness. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed  above?  Skittles' unique selling point is its bright, fruity flavors in colorful candy, with ads using humor and quirky visuals to make it fun and appealing. 1) An advert with a clear brand identity  Coca-Cola "Share a Coke" campaign, which uses its signature red color, simp...
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