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Showing posts from January, 2025

gender representation in advertising

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  What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.   Perfect Housewife : Women were always shown cleaning, cooking, and taking care of the house. Submissive : Women were shown as following their husbands' lead, always doing what men wanted. Beauty Obsessed : Ads made it seem like women’s worth was all about their looks, pushing beauty products. Nurturing : Women were often shown as moms or caregivers, focusing on taking care of others. Weak and Passive : Women were often shown as delicate, emotional, and needing protection from men. Domestic Queen : Women were expected to be perfect at household chores, making the home beautiful. For Women Only : Products like cleaning supplies were aimed only at women, reinforcing the idea they belonged in the home. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. Perfect Body : Ads often show women with slim, flawless bodies, like in Victoria's Secret a...

Advertising and Marketing: Key conventions

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  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Print adverts use conventions like catchy headlines, joyful imagery, and branding to convey key messages. In a Maltesers ad, fun colors, happy people, and a playful slogan emphasize that the product is light-hearted, enjoyable, and perfect for sharing moments of happiness. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed  above?  Skittles' unique selling point is its bright, fruity flavors in colorful candy, with ads using humor and quirky visuals to make it fun and appealing. 1) An advert with a clear brand identity  Coca-Cola "Share a Coke" campaign, which uses its signature red color, simp...